Obama’s Ross Perot Strategy

Anyone who was around for 1992 is sure to remember Ross Perot.  If not, you might remember Dana Carvey doing Ross Perot impersonations on SNL.  The reason I bring Ross Perot up is that he was the last candidate to buy primetime slots on the major networks for an infomercial.  He brought his pointer and his cardboard graphs and in his trademark voice explained why he was the best candidate for America.  I have to admit, he was a bit hypnotic in a creepy sort of way.  Regardless, Perot’s shows even outperformed sitcoms. For your nostalgia here’s a bit of one of his shows:

It will be interesting to see how Obama’s show ratings turn out.  My instinct tells me that Perot’s novelty level (3rd party candidate and unorthodox for a politician) is what drew his ratings.  At this point in the election, I’d expect mostly diehard Obama supporters and truly undecided will be the viewers.  Zogby shows about 6% of voters are still undecided, but also shows Obama with a large lead.  I’m not sure how much Obama has to gain with the TV special, but time will tell.  Many seem to be sick of hearing from the politicians, given the constant political advertising that we are innundated with lately.

SNL had to get in on the act and for those that missed it, here is the spoof:

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Posted under Election

Written by admin on October 28, 2008

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